The Sweet Smell of Loyalty: Japanese Idol Selling the "Scent" to Her Fan!

 

 

To cater to and retain their fanbase, Japanese female idols are going to extreme lengths. 

Recently, idol Hari Matsumoto sparked significant discussion by offering fans the opportunity to smell her armpits, replacing traditional handshakes or hugs. This service has proven particularly popular among older male fans. 

 

However, a number of commenters pointed out that both parties appeared to have consented, and did not see an issue with the interaction.

 

 

偶像在一场激情的表演过后，给花钱的粉丝一种福利，闻自己腋下和身上的味道。

坐标:日本🥹 pic.twitter.com/qJBtLpglAP

— 小牛 (@Xiaoniu6161) April 11, 2026