A Golden Poop Pendant Is Worth £9,500

 

Butternut Box, a dog food company, has teamed up with the creative agency House of Oddities to launch a unique and quirky campaign to promote pet health. They've created the "Poo(ch) Pendant," a gold pendant shaped like dog poop. The pendant is worth £9,500 and contains a sealed sample of a dog's stool, meant to be a symbol of a pet's good gut health.

The campaign is designed to create buzz for the launch of Butternut Box's TikTok store. It aims to highlight the connection between high-quality dog food, healthy digestion, and a happy pet. The idea is that a healthy stool is a sign that a dog is well, and therefore, it's something to be celebrated.

The pendants are handcrafted by a master jeweler and include a full concierge service for buyers. This service handles everything from the collection of the dog's stool sample to the final delivery of the custom-made pendant.